#QUICKEN 2015 USE LOCAL PASSWORD VAULT DRIVERS#
#QUICKEN 2015 USE LOCAL PASSWORD VAULT SOFTWARE#

I was drawn to Intuit in 2003, and over the next five years I ran all three of its big businesses-the Accountant division (which builds relationships with accounting professionals), Consumer Tax (whose flagship product is TurboTax), and the Small Business division, which sells QuickBooks and payroll products.Д®ven before I became CEO, IвЂ™d been working to help our teams understand what makes a product experience delightful. After that I worked at Advo, a direct marketing company, and the payroll company ADP, where I started its first internet division. After college I spent seven years working in the packaged goods industry at PepsiCo and 7Up, and I earned a masters in management at night at Aquinas College in Michigan. I grew up in a small town in West Virginia and attended Marshall University, where I studied business administration.

#QUICKEN 2015 USE LOCAL PASSWORD VAULT DRIVERS#

Drivers of DelightДЄlthough I care deeply about design, I donвЂ™t have much formal design training. And weвЂ™ve introduced innovative, smartly designed features that are helping our customers make a more emotional connection with the company-and increasing its market share. WeвЂ™ve challenged everyone who works for us-even our lawyers and accountants-to think deeply about how design should be part of their jobs. We now hold quarterly design conferences, and we routinely bring in people whoвЂ™ve created beautifully designed products, such as the Nest thermostat and the Kayak travel website, to share insights with our employees. WeвЂ™ve increased the number of designers at Intuit by nearly 600%. WeвЂ™ve made great progress toward that goal. Early in my tenure I set a long-term goal: By 2020 Intuit will be considered one of the most design-driven companies in the world. Great design would play a major role in that. I wanted Intuit to be at the top of their lists. We began talking about вЂњdesign for delight.вЂќ I asked our employees to name the companies they thought were most innovative, and many of them mentioned Apple, Facebook, and Google. We needed to think about emotions-how customers felt about our products and whether they took pleasure in using them. Our research found that the number one reason customers would recommend our products to others was вЂњease of useвЂќ-and the number one reason they wouldnвЂ™t recommend them was also вЂњease of use.вЂќ Ease of use and design are slightly different things, and we had become overly focused on adding incremental features and functionality that delivered ease but not necessarily delight. By early 2008, when I became CEO, design wasnвЂ™t as central to the company. Over the years, however, we strayed from our focus on great design. It has held that position for three decades.

Because the design made using the product so intuitive, Quicken immediately became the market leader in personal finance software.

Instead of looking like a spreadsheet, it displayed the familiar images of a check register and an individual check. In fact, at least 46 similar products launched before Quicken, the product Cook created, which is why we sometimes joke about how instead of having the first-mover advantage, Intuit had the вЂњ47th mover advantage.вЂќ The original version of Quicken offered only one-third the features that many competing products had, but with an important difference: It was well designed.

#QUICKEN 2015 USE LOCAL PASSWORD VAULT SOFTWARE#

When Scott Cook cofounded Intuit, in 1983, many other companies were already offering software to help people track their finances. For example, its SnapTax app, inspired by consumersвЂ™ migration to smartphones, led one user to write, вЂњI want this app to have my babies.вЂќ The company acquired one start-up, called Mint, and collaborates with another, called ZenPayroll, to improve customer experience.ДЄlthough most people donвЂ™t think of financial software as a category driven by emotion or design, Smith writes, IntuitвЂ™s D4D (вЂњdesign for delightвЂќ) program has paid off. They bring in people who have created exceptionally designed products, such as the Nest thermostat and the Kayak travel website, to share insights with Intuit employees. They increased the number of designers by nearly 600% and now hold quarterly design conferences. They changed the layout of the office, reduced the number of cubes, and added more collaboration spaces and places for impromptu work. He and his team set out to integrate design thinking into every part of Intuit. What was missing was an emotional connection with customers. ThatвЂ™s because Quicken was so well designed that using it is intuitive.Д«ut by the time Smith became CEO, in 2008, the company had become overly focused on adding incremental features that delivered ease of use but not delight. Although 46 similar products were on the market when Intuit launched Quicken, in 1983, it immediately became the market leader in personal finance software and has held that position for three decades.

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